Advertising Network

Advertising Network

An advertising network represents many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Information

Advertising networks provide a way for media buyers to coordinate ad campaigns across dozens, hundreds, or even thousands of sites in an efficient manner. The campaigns often involve running ads over a category (run-of-category) or an entire network (run-of-network). Site-specific buys are not a major emphasis when dealing with advertising networks. In fact, site-specific buys are not even available at some networks, so as not to conflict with in-house sales reps.

Ad networks vary in size and focus. Large ad networks may require premium brands and millions of impressions per month. Small ad networks may accept unbranded sites with thousands of impressions per month.

One of the key issues for publishers is exclusive vs. non-exclusive representation. Exclusive representation generally brings a higher percentage of revenue sharing, but sometimes results in a smaller percentage of ad inventory being sold. In non-exclusive arrangements, publishers may use secondary advertising options to fill the space left unsold by the primary ad network.

The Pennysaver.info is the fastest growing online Pennysaver Advertising Network. We have the ability to reach dozens of online Pennysaver websites as well as hundreds of Pennysaver publications nationally.

Free local and national online classifieds

Why advertise in PennySaver publications or on a Pennysaver online community site?

Simple answer – Because it works!!!

Pennysavers are weekly distributions to millions of households nationwide with 100% household penetration. That’s 55% more than daily newspapers!

Your ad will be hand delivered by the US Postal Service, delivered free door to door by distribution companies, and also left in active community locations referred to as ‘commercial drop off’s’.

Pennysavers offer classified advertising and community information in daily, weekly and monthly free newspaper publications. The Pennysaver has become a valued part of every community that it has ever served.

How communities benefit from advertising in the Pennysaver also has to do with the fact that many Pennysavers offer local classified ads for jobs, for sale items, real estate listings, services, community and events – and allow you to also post your classified ad for free.

To cover the cost of advertising in the Pennysaver local businesses take out full page, half page, or ven quarter pages ad’s in the Pennysaver. However, the benefit of advertising in the Pennysaver pays for itself when all the residents in the community see the advertisement or promotion from a local business or service provider and they make note of it.

Advertising in the Pennysaver is a great way to find out local information and connect with others.

The Pennysaver.info is the largest online Pennysaver Advertising Network that provides services to local Pennysavers and other advertising networks. 

We also provide marketing management and ad placement across our network of partnered Pennysavers.